Bounce rate is a metric that measures the percentage of single-page sessions on a website or app. In Google Analytics 4, the bounce rate is calculated differently than in Universal Analytics (UA). In GA4, the bounce rate is the percentage of sessions that were not...
When it comes to SEO, many factors can impact your website’s search engine rankings. One of these factors is web hosting. While some may argue that the impact of web hosting on SEO is minimal, there is no denying that it can play a role in your website’s...
Introduction: In the ever-evolving landscape of digital marketing, staying up-to-date with the latest tools and technologies is crucial for success. One such significant change that has recently taken place is the replacement of Universal Analytics with Google...
In today’s digital era, e-commerce has become an indispensable part of the business landscape. With the right strategies and tools, anyone can start their own online store and pave their way to success. However, making that first e-commerce sale can be a...
As SEO Experts, there are a few traditional checklist strategies that one does in their campaigns things as on-page, off-page, and technical SEO optimization. Also otherwise unconventional strategies like using Google search ads for SEO campaigns, one such other...
SEO and Google Ads. While both of these are strategies completely opposite to each other, they have one very important thing in common it helps businesses appear in top positions of Google. If both of these strategies are used in unity with each other they can give...
